SPACE—DIGITAL
Nike AF1 : Photobooth
Role: Concept + UX Design
A project for Optimist Inc.New York City has more than 1,900 parks, playgrounds and recreation facilities across the five boroughs with basketball and tennis courts, soccer pitches, skate parks and play spaces. Nike teamed up with New York City Parks & Recreation for a special collaboration and in-store activation at the Nike Soho store.
As part of the activation a custom photo booth was designed where guests could share their story and speak to their personal connection with the parks that serve as their backyards.
Guests stepped into the phone booth and were prompted with a series of questions. The information from each question answered through the phone key pad customized the results of their photo, making each one a unique representation of their park and personality to share on social channels.
