SPACE—DIGITAL
Uber Eats SXSW
Role: Spatial Designer
A project for Optimist Inc.Uber Eats invaded SXSW 2019 with activations all over the city. To celebrate Uber Eats’ debut at the annual intersection of film, music and culture they satisfied hungry festival-goers with surprise food drops at the longest lines and had a convenient walk-up window serving grab-and-go goodies on 6th Street. The experience culminated in the Uber Eats House, an immersive brand space pairing world-renowned restaurants and chefs with top musical artists, including Billie Eilish, Virgil Abloh, Khalid, David Chang, Roy Choi, and by CHLOE.
The walk-up window on 6th street delivered fresh eats to thousands of festival goers showcasing Uber Eats’ restaurant partners to a hungry audience. The window rotated partners daily and had multiple partners serving up food every day to maximize engagement and build brand loyalty with repeat visitors. A countdown was displayed on the windows to let visitors know when to come back and shine a spotlight on the restaurant partners in the center of the festival action.
